E-Business
Using the internet for business operations such as buying, selling, marketing, networking, and even online applications is a growing trend. Integrating business operations with the internet can help lower costs, increase productivity, and yeild higher profits. A growing percent of consumers expect a business to have an online presence. The Canadian and United States governments have invested in training, incentives, and resources to help small and medium sized business use technology effectively. It is clear that businesses should understand e-business concepts.
Search Engine Optimization and Web Marketing
- White-hat SEO
- Organic search results and pay-per-click advertisments
- Google AdSense and AdWords
- Banner advertising and affiliate networking
- Effective placement of keywords and obtaining relavant backlinks
Web Usablity
- Importance of prototypes and testing
- Use of analytics tools (Google Analytics)
- Effective layout, design, and navigation
- Effective web content
Web Design and Implementation
- Web hosts and domain names
- Web developers and graphic designers (Request for Proposals)
- Content management systems (WordPress, Joomla)
- Web design and graphic design tools (Dreamweaver, Fireworks)
Online Storefronts
- Payment processing networks and internet merchant accounts
- Online shopping carts (hosted, custom-built, licenced)
- Security (SSL)
- Conversion factors
E-Business Training and Resources
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